She plays a vital role in developing and executing the company’s business strategies, providing strategic advice to the board and preparing and implementing comprehensive business plans to facilitate the company’s achievement. She takes responsibility for the overall success of the company and involves supporting the whole team to deliver. She oversees and is ultimately accountable for the development of annual and longer term plans, monitoring the operating and financial results against plans and budgets and take remedial action where necessary.
She also is responsible to represent and promote the business to major customers, potential customers and professional associations globally.